4 Surprising K-Beauty Trends That Will Blow Your Minds

Will you fly to Korea to try any of these trends?
20 January 2023

K-beauty is in a league of its own – tremendous, innovative and ever-changing. New trends involving hair, skin, makeup, nails and more are constantly popping up and revolutionising the cosmetic industry and the world as we know it. 

Ahead, we explore a few surprising and viral trends in Korea that everyone else in the world should definitely on ASAP.

Caramel Blush

Photo Credit: @newsjeans_official

Commonly seen on NewJeans’ member Hyein, this trend is an alternative to caramel lips with the use of a brown-toned powder or cream blush on the apple of the cheeks. While it strays away from the demure rosy and sunburnt look, the neutral colour palette looks more natural with an added healthy glow. 

Clumpy Lashes

Photo Credit: @itzy.all.in.us

Yes, you are reading that right and now we must throw away everything we’ve learnt and practised over the years. Unevenly applied mascara used to be a hallmark tell of an overzealous makeup enthusiast, a poorly designed product or one that has gone bad, but now it is being embraced wholeheartedly. 

But don't get it wrong, the lashes should look fused together instead of chunks of product stuck to the tips. There is no doubt that this trend creates more depth, thus drawing attention to the eyes while giving off the vibe that you aren’t putting that much effort into your look.

Nose Filler

Video Credit: @lummaaziz

By now, Korea is infamously known as a hub for plastic and cosmetic surgery – the most sought after procedure being nose jobs. However, there is no shame in plastic surgery whatsoever and as the clientele expanded, doctors have found a less invasive and less permanent way to achieve a sculpted nose.

Instead of the traditional rhinoplasty that requires the surgeon to cut and insert a silicone implant or cartilage from other parts of the face, they can inject hyaluronic acid to create a higher nose bridge and shape the tip and nostrils. The procedure only takes 15 to 20 minutes, recovery time is minimal, it can last up to two years and it does not leave any permanent scarring. 

Personal Colour Tests

Video Credit:@xixiplease

Ever tried a new lipstick colour that just doesn't look right? Well, it is probably due to the mismatching of undertones between your skin and the product. This widespread issue birthed a new yet simple service that tests which colours work and which do not with a few fabric samples. 

Video Credit:@xixiplease

The test is very detailed and it begins with a lesson on colour theory and your preferences for makeup and fashion. With a bare face, the specialist will then use swatches to determine if you are a cool or warm tone, followed by different shades of various colours to determine which ones make you look duller and draw more attention to skin imperfections such as pimples and hyperpigmentation.

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