The rumour started when the high-end luxury brand posted a teaser video of their new ambassador yesterday (27 March). In the short clip, one could see a few close-up shots of the BTS singer. Fans could not help but notice that the face in the video was none other than Jungkook’s.
The brand shared the video on Instagram, noting that they will make the announcement today (28 March). However, the news was already confirmed by a leading publication before the big reveal on social media. Calvin Klein then finally released the first campaign with Jungkook a few hours ago, creating a frenzy among the fans.
Junkook is not the first K-pop star to become the face of this luxury brand. Earlier, BLACKPINK’s Jennie had featured in an ad for the brand. The latest buzz is that the ARMY started buying Calvin Klein’s items modelled by Jungkook even before the first campaign launch.
A year back in April 2021, BTS became the new ambassador for Louis Vuitton. Earlier that year, the boyband had worn suits from the fashion house’s F/W 2021 menswear collection to the 2021 Grammy Awards. BTS member Jimin also released the UK Garage and Deep House remixes of his new single ‘Like Crazy’ yesterday. The original version will appear on his debut solo album ‘FACE’, which also includes the single ‘Set Me Free Pt.2’.
Hero and Featured Images: Courtesy bts.bighitofficial/Instagram
This article was first published on Lifestyle Asia